Founded in Naarm/Melbourne, Australia, the journey began with a deep connection to my family's Swedish heritage and the enchantment of my travels across Scandinavia and the Nordics. I was inspired by the region’s profound love for nature, its unique and fleeting scents, and the philosophy of Nordic balance and a deep appreciation of design. Above all, I was moved by how dogs were cherished as more than family.

I noticed something missing in the market: a fragrance for dogs that wasn’t just safe but truly special. Most dog perfumes rely on dupes, copying human scents without considering the individuality of dogs or their needs. We wanted to create something entirely different, striving for artistic integrity. A forever fragrance that feels as thoughtfully crafted as the bond we share with our dogs.

At Kunglig Hund, we are proud to be the world’s first niche perfume atelier for dogs. Our scents are original, inspired by the untouched beauty of Scandinavia, and designed with intention. They don’t just smell exquisite—they celebrate your dog while being safe, pH-balanced, alcohol-free, and vegan.

We believe in creating something enduring... a moment of calm, joy, and elegance for both you and your dog, encapsulated in fragrances unlike anything else. This isn’t about copying; it’s about capturing the essence of love and nature in every spritz.

Elias Stjärnholm